The free social marketing consultation is aimed at understanding if you are doing
everything you can to cost effectively grow your business via social marketing. The
areas we’ll discuss are highlighted below.
Initially it would require a simple telephone conversation lasting around 30 minutes.
Then we’ll decide together if it’s worth meeting up for a more in depth chat. If
you don’t need anything else, at the very least you’ll have some ideas that will
improve your social marketing.
What have you got to lose?
What does it involve?
Initial business outline
What do you sell?
How are you structured - sales team, marketing team or just you?
Where do you make your money - key products or services?
What are your challenges - new customers, retaining customers, increasing customer
Current marketing activity - including social
Who are your target audience?
What data do you hold?
What do you do now? Advertising, telemarketing, email, online, trade shows, retail
presence - and social of course
What works, what doesn’t - any idea why?
Measurement and tracking
Results of your current marketing
Do you know your cost per acquisition, conversion rates, lifetime value of customers,
loss rate of customers